Artist Description
Bred in Indianapolis and now hailing from Brooklyn, Soul Mafia disregard existing musical genres and forge a brave new sound that is both timeless and right on time. Fronted by G.C., known as the "Jimi Hendrix of Hip-Hop" for his triple proficiency as a rapper, guitarist, and saxophonist, Soul Mafia reflects influences from Guns N' Roses to Jay-Z to Prince while ultimately landing in a space all their own.Arriving in New York City in 2001, G.C. and keyboardist/producer Prism began to establish the Soul Mafia brand through a trial by fire of open mics, battles, self promoted shows, and guerilla marketing tactics. By developing Pursuance Inc., the production wing of Soul Mafia, through placement on FOX, ESPN, and MSG, simultaneously, G.C. and Prism were able to finance their grass roots efforts. The early years were characterized by a revolving door of supporting players, but after several line-up changes, G.C. and Prism found the missing elements of Soul Mafia in drummer Lil D and vocalist Iam Beck.
Iam, an old band mate of G.C.'s, was living in Indianapolis veering in and out of the drug game. He was completely cut off from music until he got a call out of the blue from G.C. One week later he was living in G.C.'s living room. Two weeks later he was singing in front of 10,000 people.
Lil D, a 19 year old musical phenom born and bred in the heart of crime ridden Crown Heights, was added shortly after. Often described by engineers as "the loudest drummer I've ever heard", his fiery and dangerous style is a perfect fit for Soul Mafia.
With the inner circle established and battle tested from Detroit to South Carolina, Soul Mafia is ready to go international with the fiercest rock/ hip-hop show anywhere. Forged through years of struggle and sacrifice as individuals and as a collective, Soul Mafia is prepared to go the distance. In the words of G.C., "if you ain't in it til the finish, what you in it for?"
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